Client: JDE – Jacobs Douwe Egberts
Brand: Jacobs
My role: Creative Concept, Art Direction, Image Retouching

Project brief:  create set of the product lifestyle photos based on the main theme (relax with coffee & books).

Multiple products and coffee drinks were defined for 4 scenarios.

33 photos in total were shot, each of which has been converted into additional 4 formats.

Vertical 9:16

Jacobs Coffee Romance Scenario Relax with books

Portrait 4:5

Jacobs Coffee Learning Scenario Relax with books

Square 1:1

Jacobs Coffee Detective Scenario Relax with books

Horizontal 16:9

Jacobs Coffee Adventure Scenario Relax with books

All · Barista Spirit · Eko-Kom Mythbusters · Relax With Coffee & Books · Proibs CZ · JC+Gramont Hand Cleanser · Jacobs 125 Anniversary · Jacobs Telegram Stickers · Barista Editions Italiano · L’OR Professional · Revalid CZ · Subway Branding