Client: JDE – Jacobs Douwe Egberts
Brand: Jacobs
My role: Creative Concept, Art Direction, VFX & Color Grading Supervision
Project brief: create a TV commercial by reusing existing footage and shooting additional scenes.
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Together with a creative director, we prepared a structure for the future TVC, while I was making an overview of the existing content, to understand what can be reused and what we need to shoot.
Once the storyline and content were approved, we moved to a production process. I created of a Pre-Production booklet while being responsible for choosing a DOP & a food stylist, preparing casting & wardrobe selection, creating mood boards for sets design (kitchen & living room). This required knowledge of the brand and the campaign’s nuances.
During the shooting I was making sure, that all needs of the shot content are fulfilled.
At post production stage I prepared rough cuts. Later in the process, I was supervising during the VFX implementation and Color grading process.
All · Barista Spirit · Eko-Kom Mythbusters · Relax With Coffee & Books · Proibs CZ · JC+Gramont Hand Cleanser · Jacobs 125 Anniversary · Jacobs Telegram Stickers · Barista Editions Italiano · L’OR Professional · Revalid CZ · Subway Branding