L'OR PRO - Concept, Art Direction, Post-Pro Supervision

Client: JDE – Jacobs Douwe Egberts
Brand: L’OR
My role: Creative Concept, Art Direction, VFX & Color Grading Supervision

Project brief: create an introduction video for coffee machines Promesso (whole beans) & Lucente Pro (capsules). Create set of “How To” videos for Lucente Pro.

To introduce the latest coffee machines for the B2B market, we presented several concepts to the client. Ultimately, the client chose a straightforward demonstration of the coffee machines’ appearance and preparation process, avoiding the mix of different locations and businesses. Additionally, we were tasked with creating “How to” videos for the Lucente Pro capsule machine.

My Role and Responsibilities

My primary role in this project was to prepare detailed storyboards and graphics for the subsequent animations. During the shooting process, I was responsible for ensuring that all content was captured correctly and looked as intended. I meticulously checked each shot to confirm we had everything covered.

Experience and Growth

This project was an incredible experience, involving a 4-day shooting process. As my first project of this kind, it allowed me to expand my knowledge and skills significantly. The insights and experience I gained were invaluable and have greatly benefited my work on subsequent projects.