Jacobs 125 ANNIVERSARY - Concept, Art Direction, Supervision

Client: JDE – Jacobs Douwe Egberts
Brand: Jacobs
My role: Creative Concept, Art Direction, Animation Supervision

Project Brief: createa TVC Tag-On for 125 years anniversary of Jacobs brand.

Upon hearing the client’s request, I immediately imagined the watercolour technique as the most appropriate approach to this task, although it was an unusual technique for Jacobs world, but understood and approved by the client.

125 years of coffee mastery journey built on a dream and a promise to deliver the finest coffee. Jacobs, the Magic Aroma.

Sketch of the opening shot and the wide shot of the First Jacobs Coffee shop back in 1895, Bremen. Eleni Sivridi - Art Direction, Post-Pro Supervision.

Sketch of the hands demonstrating high quality coffee beans. Eleni Sivridi - Art Direction, Post-Pro Supervision.

Sketch of the product shot - close-up section and the wide shot back in 1895, Bremen. Eleni Sivridi - Art Direction, Post-Pro Supervision.

Sketch for 125 Anniversary tag-on of the Johann Jacobs enjoying a cup of his delicious coffee back in 1895, Bremen. Eleni Sivridi - Art Direction, Post-Pro Supervision.

It was important to lock each illustration before the animation process for better process efficiency.

I believe that together with the team we have achieved an excellent end result, which perfectly connects to the journey of Jacobs coffee.

Load More – END –

All · Barista Spirit · Eko-Kom Mythbusters · Relax With Coffee & Books · Proibs CZ · JC+Gramont Hand Cleanser · Jacobs 125 Anniversary · Jacobs Telegram Stickers · Barista Editions Italiano · L’OR Professional · Revalid CZ · Subway Branding

125 COFFEE ANNIVERSARY | When Your Dream Inspires for a Lifetime

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