BARISTA SPIRIT (TVC) - Concept, Art Direction, Post-Pro Supervision

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Client: JDE – Jacobs Douwe Egberts
Brand: Jacobs
My role: Creative Concept, Art Direction, VFX & Color Grading Supervision

Project brief: create a TV commercial by reusing existing footage and shooting additional scenes.

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Together with a creative director, we prepared a structure for the future TVC. Concurrently, I conducted an overview of the existing content to determine what could be reused and what needed reshooting.

Once the storyline and content were approved, we moved into the production process. I created a Pre-Production booklet and assumed responsibility for selecting a DOP and a food stylist. Additionally, I pre-selected casting and wardrobe, while simultaneously developing mood boards for set design (kitchen & living room). This required a deep understanding of the brand and the campaign’s nuances.

Throughout the shooting phase, I ensured all content capture requirements were met.

During the post-production stage, I prepared rough cuts for the future TVC. Following this, I supervised the VFX implementation and Color grading processes.