Client: JDE – Jacobs Douwe Egberts
Brand: Jacobs
My role: Creative Concept, Art Direction, VFX & Color Grading Supervision
Project Brief: create a TVC Tag-On for launch of the new Beans product (Italiano) within Jacobs Barista Editions products line.
With Jacobs Barista Editions Italiano, you can enjoy a cup of Italian-style coffee at home.
We received an existing TV Commercial that set the look and feel for the environment we needed to follow with the Tag-on. Initially, I created several concepts and presented them to the client in the form of storyboards. Some of these concepts had a bigger story behind them, while others simply introduced the new product with links to Italy. Finally, the client selected a concept that combined 2D animation, 3D elements, and real footage seamlessly.
Since the project included shooting, we went through the full production process. Firstly, to ensure consistency, I maintained the brand’s and product line’s appearance throughout. Additionally, I directed the set design and carefully selected the casting and wardrobe to align with the brand’s image.
During the post-production stage, I actively supervised the animator to ensure the vision was executed perfectly. Moreover, I checked and approved the 3D elements to guarantee they met the required standards. I also finalized the color grading of the coffee enjoyment scene, making sure every detail was perfect.
In summary, the project involved a comprehensive process from initial concept creation to final post-production. Each step was meticulously planned and executed, ensuring a seamless integration of various elements. The result was a visually engaging and consistent Tag-on that perfectly aligned with the existing TV Commercial and the brand’s identity.
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